This long-awaited event took place in Vitamin bowling club. All finalists of the competition waited the jury results with light trepidation which were announced after projects’ defence. After long but productive discussions the Jury members pronounced the results. At first special diplomas and additional prizes were presented:- Diploma for the best design and polygraphs is awarded to Leo Burnett Ukraine, for the project “VIP invitation to “Shooting of Cannes Lions” - Ñannes Predictions 2004”
- Diploma for the best Loyalty Program is awarded to company Maxi Marketing and its project “Magazine “Growing up with Dino”
- Diploma for originality is awarded to PrivateBank for the project “Products and services in credit through the cash machines”
- Award for the most effective campaign “DM Increase 2005” was set up by ROI and OgilvyOne together. The prize was awarded to IBS company for the project “Organization of direct sales with the help of telemarketing”
- Diploma for the best strategy and the prize ‘Time Machine” from creative tandem of V. Kalashnik and L. Gorelaya was awarded to Promacable-Elektrika for the project “Open till…”
- Prize for creativity from the company Talan Proximity – two tickets on Moby concert – was awarded to Leo Burnett Ukraine for the project “VIP invitation to “Shooting of Cannes Lions” - Ñannes Predictions 2004”
- Diploma for the best B2B project from the Kompass company got Privatebank for the project “To PRIVATE entrepreneur”.
Such projects won 3d place in different nominations:- project “Mailing “Open till…”, Promcable-Elektrika, Ukraine
- project “Internet solution www.ukrphoto.net” - Automatic Systems and Technologies
- project “VIP invitation to “Shooting of Cannes Lions” - Ñannes Predictions 2004”, Leo Burnett Ukraine
- project “The holiday of wonderful presents” – Orange Ukraine, Ukraine
- project “Your Internet Shop YeSplus.in.ua”- CD Plus, Ukraine
The projects which won 2d place in different nominations:
- project “May I get a postcard?”, Profix, Ukraine
- project “Pearl Restaurant”, Hot Press Agency, Russia
- project “Organization of the distance trade for big trading company”, Accord-Post, Russia
- project “I want to be…” – ROI Communications in cooperation with Ogilvy One, Ukraine
- project “Organization of direct sales with the help of telemarketing”, IBS, Russia
- project “Magazine “Growing up with Dino”, Maxi Marketing, Ukraine
Such projects got the Title “Black Belt in DM”:- project “M.I.L.D. Program” – OgilvyOne, Ukraine
- project “Family holiday with “Zhyvchik” – Obolon, Ukraine
- project “Products and services in credit through the cash machines”, PrivateBank
- project “The holiday of wonderful presents”, Orange Ukraine
- project “Hot line TM ”Nasha Ryaba”, CONTACTIS, Ukraine
- project “To PRIVATE entrepreneur”, PrivateBank.
And finally, the Grand Prix was awarded to project “Products and services in credit through the cash machines”, PrivateBank
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