For Jury members The structure of the Jury includes 13 leading experts in the field of direct-marketing, advertisement and PR. Every Jury member has a closed access in on-line mode to the works, presented on the competition Direct Hit 2006. To familiarize oneself with them, it is necessary to authorize. For each competitive project each judge puts down the mark in own on-line-record. Access to on-line-records of the other Jury members is closed. Attention! Marks can be temporary, so as projects to the competition move within seven month. Jury member does not estimate the work, presented on the competition by his company or made with his help. Presented on the competition DM-projects are estimated by 5-ball scale. Works are estimated in following nominations: Direct mail Â2Â Direct mail Â2Ñ Telemarketing DM with the use of interactive channels (web, sms, å-mail, iVR, DRTV) Distance sale Complex DM-projects DM in complex advertising campaigns
The final results of estimated works will be announced on March 27th, 2006. The summary result of estimated projects represents the Organization Committee, summarizing marks of Jury members and defining 21 project with the greatest quantity of points, which will be presented in the Final of the competition Direct Hit 2006.
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