Time | Project Name, Company Name, Project Description |
9:40-10:00 am | Project: A Letter from Father Frost. Developer: Advertising Agency «Data Media». New Year Project-surprise for Â2Ñ audience |
10:00-10:20 | Project: Rescue Service for Secretaries. Developer: Advertising Agency «BruS» for “Prague” Hotel. Sale of hotel services. |
10:20-10:40 | Project: Planet «WEGA». Developer: Advertising Iinformation Agency «MakInfo» for Trading Concern «WEGA». A large-scale campaign to promote loyalty for a large supermarket. |
10:40-11:00 | Project: Fresh Blood. Developer: ROI Communication for ÒÌ «Longer». The Project with TV promotion in the day-time with advertisement of alcoholic drinks. |
11:00-11:20 | Project: Nuts of ÒÌ «Klim» - «Help yourself!». Developer: Communications Agency «Abris» for «Kriolit-Dnepr» Ltd. A vivid original Â2Ñ action – promotion of a new brand of nuts |
11:20-11:40 | Project: Voltaren is 30. Developer: Medical Data Management for Novartis Pharma. Use of innovation approach in the pharmaceutical market. |
11:40-12:00 | Project: They still do believe in Father Frost. Developer: OS-Direct for CJSC «ÀÂÊ». Success exceeds expectations. Prizewinner of the Contest ‘Direct Hit 2006’. Winner of the Contest «Gold Fish» and Gold winner in the nomination «BTL & DM Projects», Kiev International Advertising Festival 2006. |
12:00-12:20 | Project: Warm Meeting of BIASI Friends. Developer: «Altsest» Company. Special invitation, warm reception. The result – increase of dealers’ loyalty. |
12:20-12:40 | Project: Action «SMS-subscription». Developer: Information Group «Expert Ukraine». Use of mobile marketing in the market of business press. |
12:40-1:00 pm | Project: French Fries / SMS Promo. Developer: Agency of Mobile Marketing ‘MobEye’ for McDonald's. First campaign of mobile marketing for fast-food in Ukraine |
1:00-1:20 | International Business Forum «DM Days in Ukraine»: what was and what is to come. Developer: OS-Direct |
1:20-2:00 | Employ Jack Trout. Implementation of B2B DM Projects in the Publishing House “Standart”. Developer: Aleksey Kapusta. New ideas and business development prospects. |
2:00-2:20 | Project: Outsourcing of attraction and servicing of clients of ‘KVITKA.UA’ Company. Developer: Contact Center CONTACTIS for KVITKA.UA. An example of high-quality telemarketing: in real and right time |
2:20-2:40 | Project: Surprise for men on the occasion of the 8th of March. Developer: «ÌÅÒRλ Nespaper. Surprise for readers — regards to advertisers. The result — sale of advertising areas of the newspaper |
2:40-3:00 | Project: Development of the Project «Managerial Consultant». Developer: JSC «Supremum». Low-budget Â2Â Project for selling education conferences. |
3:00-3:20 | Project: We need good information to take right decisions. Developer: Advertising Agency «Propaganda» for Representative Office of ‘BASF’ Concern in Ukraine. Agrarian Market of Ukraine. The aim – to increase sales. |
3:20-3:40 | Project: A Pear which is not Possible to Eat. Developer: BMT for «Light Technologies - Ukraine» Company. How to surprise and attract Â2Â audience. |
3:40-4:00 | Project: HP Computer among hazelnuts. Developer: Visage Advertising Limited for Hewlett-Packard. Image strengthening of HP Company in the consumer’s awareness. Prizewinner of the Contest ‘Direct Hit 2006’ |
4:00-4:20 | Project: PEUGEOT. dot. Developer: Euro RSCG New Europe for «Ilta» Company. Complex project for car market. |
4:20-4:40 | Project: Consulting service for treatment of headache and migraine. Developer: Advertising Agency ‘FCB MA Ukraine’ for Polpharma SA. A unique scheme of promotion of a prescribed medicine |
4:40-5:00 | Project: Unitech Bau: Is it possible not to return an invitation card? Developer: OS-Direct for Unitech Bau TM. Gaining the hearts of sophisticated audience – designers. Prizewinner of the Contest ‘Direct Hit 2006’ and Gold winner at Kiev International Advertising Festival 2005. |
5:00-5:20 | Ïðîåêò: «PrivatBusinessClub» Program. Developer: CJSC CB «PrivatBank». Creation of Club of financial interests. Prizewinner of the Contest ‘Direct Hit 2006’. |
5:20-5:40 | Project: 10 Magic Matches «Fortuna». Developer: Cigar House «Fortuna». Attraction of visitors to the elite Cigar Salon. Prizewinner of the Contest ‘Direct Hit 2006’. |
5:40-6:00 | Project: Ticket to the Moon. Developer: «Lunapak», Printing Chamber "Ledokol". Original gift - emotions – direct associations with the company. Holder of a special prize of the Contest ‘Direct Hit 2006’ from the Post of Austria - «The Most Effective Direct Mail» |
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