Tatyana Tihomirova is the Director of Teddy-Club Program for informational support of maternity and childhood, author and releaser of marketing loyalty program “City Parent School”, of a project “Exchange card” From 2002 she is responsible for retention of clients ( real and potential) in child’s shop “Teddy” (mailing, telemarketing, promotion, PR), she inculcates in clients the love to friendly and kind bears. She was developing the project “Baby card” in Dnepropetrovsk in 2003-2004. In 2003 she creates and launches the CRM-project “City Parent School”(Dnepropetrovsk) targeted on families which are waiting for a baby and printed project “Exchange card” which is realizing in 18 regions of Ukraine. For the moment she is managing the loyalty program of Teddy-club, which is aimed on families. Program is held under the support of Health Ministry of Ukraine and includes printed materials, hot line, internet iste, mailings and telemarketing. |