26-28, APRIL 2006
HOTEL «RUS», Hospitalna Street, 4, Kiev

Detail program you can download here 
 

Dear Colleagues!

“Direct Marketing Days in Ukraine” is the largest Business-Forum of direct-marketing and CRM-technologies in Eastern Europe and CIS. Many successful business-projects started exactly on annual Business-Forum “Direct Marketing Days in Ukraine”, such as Reader’s Digest, Neckermann and Bertelsmann. Business-Forum “Direct Marketing Days in Ukraine” is the possibility to come to Ukrainian and East-European market, to promote your product by means of modern dynamic technologies.

Such events took place within DM Days 2006:

• 26-27 April the 6th International Conference “Direct-Marketing: Instruments and Technologies”  -  covering topics about methods on making your communications more effective
• 26 April The Final of International Competition “Direct Hit 2006” - public defense of the works in front of Ukrainian and International Jury in the conference hall
• 27-28 April CRM-conference “Alive cases of CRM and Call-centre-solutions”
• 28 April the 3d International Conference “Mail Order in Ukraine: on a Threshold of Explosion” - dedicated to this actively developing sphere in Ukraine – distance trade
• 25 April Workshop of Vladimir Dimitroff “Fundamental CRM”– interactive workshop with presentations, practical exercises, interactions and discussions concerning the principles of Effective Customer’s Differentiation
• 29 April Workshop of Alexey Kruzhkov “Creative in DM: for the sake of who and what” - about creation of effective communication materials
• 26 April Round table “The industry of non-address delivery and free promotional-information editions. The problems of fast-growing segment”.
• 27 April Round table "Call-centre: outsourcing or possession - what is bettr?"
• 26 April Award party for the winners of DM-projects Competition ‘Direct Hit 2006” – not only bright, solemn event but also a reason for good relaxing.
• 28 April Final Gala-party - huge event for a big company, good reason to strengthen business contacts and to put them on a new stage.
• Excursions of the ancient Kiev city – the capital of Ukraine – we’re sure it’ll be interesting both for guests of the Kiev and its citizens

25 OF APRIL

WORKSHOP OF VLADIMIR DIMITROFF “FUNDAMENTAL CRM” (10:00-16:00)

Vladimir G. Dimitroff – is a recognised international expert in technology and business strategies, particularly in the fields of Customer Strategy and CRM. With over 20 years experience in senior management and consulting roles, he has helped a number of blue-chip companies from all sectors to succeed in competitive markets.

Workshop gave the understanding of:

• The fundamental differences between customer groups and the business cases for differentiated treatment
• Key segmentation models and approaches
• Acquire practical skills to implement segmentation models and techniques in respective area of responsibility

26 OF APRIL

Hall 1 from 10:00 till 18:00

CONFERENCE PROGRAM “DIRECT MARKETING: INSTRUMENTS AND TECHNOLOGIES” DAY 1

10:20-11:00	Vladimir Dimitroff, Prism Consulting “Whisper and don’t scream!” (UK)
11:00-11:30	Valentin Kalashnik, OS-Direct “Theory of compressed Universe” (Ukraine)
12:00-12:40	Ekaterina Shefatova, Connexions “Field High Tech" (Russia)
12:40-13:00	Michail Sokol, Bogdan Corporation “The use of direct-marketing tools and technologies in automobile promotion strategy”(Ukraine)
13:00-13:20	Igor Shraibman, Jump ”How to turn your subscriber into a loyal customer?” (Ukraine)
13:20-14:00	Lilia Gorelaya, OS-Direct “Cartomancy on personal letters or what influence the response to your DM-campaign?” (Ukraine)
15:00-15:40	Jørgen Nygaard Andreassen, FEDMA “How to excite customer’s interest by your DM-campaign?” (Belgium)
15:40-16:20	Igor Zubov, Austrian Post “Direct Marketing in Europe" (Austria)
16:40-17:00	Vladislav Kasatkin, Fund “Hope and Belief” “The experience of fundraising management in Ukraine” (Ukraine)
17:00-17:40	Sergey Gaiday, Gaiday.com “DM in politics. Practical solutions. Analysis of real campaigns in Ukraine” (Ukraine)
17:40-18:00	Arina Shebanova, Malbi, Rainford "Dances on the water or direct mail for households” (Ukraine)

Hall 2 from 10:00 till 19:00

FINAL OF INTERNATIONAL COMPETITON FOR THE BEST DM-PROJECT “DIRECT HIT 2006”

Concurrent with the conference DMIT the works of various companies-participants from Ukraine and Russia were public presented to the International and Ukrainian Jury, among them Vladimir Spivakovsky (Brand of Year), Bondar Vesta (Personnel-Rost), Kostyuk Dmitry (UMC), Kuznetsova Irina (DIALLA), Frolov Alina (R.A.M), Jørgen Nygaard Andreassen (FEDMA), Mark Runacus (Hicklin Slade and Partners) and other well-known experts.

Hall 3  from 12:00 till 14:00

ROUND TABLE “THE INDUSTRY OF NON-ADDRESS DELIVERY AND FREE PROMOTIONAL-INFORMATION EDITIONS. THE PROBLEMS OF FAST-GROWING SEGMENT”

Questions for discussion:

• Is it truth that 40% of customer materials directly go to junk mail or to garbage not depending on the service operator? (the opinion of long-suffering client)
• Accordance of declared circulations of promotional-informational editions to real ones. Is audit possible here?
• Editorial subscription in Ukraine: independent courier services as post alternative?
• The management of mass-media circulations: pros and cons of various sales channels.
• Inset to the Ukrainian editions: necessity, charge and effectiveness. Why prices on insets in Ukraine are higher than in Europe?
• Methodic of non-address market scope evaluation

27 OF APRIL

Hall 1 from 10:00 till 19:00

CONFERENCE PROGRAM “DIRECT MARKETING: INSTRUMENTS AND TECHNOLOGIES” DAY 2

10:20-11:00	Mark Runacus, Hicklin Slade & Partners "The future of personalized communications” (UK)
11:00-11:40	Elena Levchenko, Beeper "Key options of contact-centre: attraction, offer, sale” (Ukraine)
12:00-12:40	Mark Runacus, Hicklin Slade & Partners Case: Honda history (UK)
12:40-13:20	Ludmila Datsenko, ROI Communications "Second DM law of successful businessman” (Ukraine)
13:20-14:00	Lilia Gorelaya, OS-Direct “Notes of unlucky direct-marketer or what will destroy your direct-mail?” (Ukraine)
15:00-15:20	Jørgen Nygaard Andreassen, FEDMA "The use of multimedia channels to increase the recognition of your company” (Belgium)
15:20-15:40	Grigoriy Shershnev, Rickon Topic is being specified (Russia)
15:40-16:00	Elina Mardanova, store chain “Techno”, “Trading chains: completion of constant clients’ database b-2-c through attracting of potential clients with the help of b-2-b database” (Russia)
16:00-16:20	Piotr Dlugiewicz, One-2-One "Mobile marketing and loyalty by example of 40 polish companies' cases" (Poland)
16:40-17:00	Alexandr Berimec, Publishing House “Economics”, "Daily business press: serious tasks, new view, special solutions” (Ukraine)
17:20-18:00	Alexey Kobzev,  “Grooner+Yar”, "The opportunities of direct marketing while working with subscriber – attraction and retention” (Russia)

Halls 2, 3 and 4 from 10:00 till 19:00

CRM-CONFERENCE PROGRAM: “ALIVE CASES OF CRM AND CALL-CENTERS – SOLUTIONS” DAY 1

The Conference was hold within DM Days 2006 at first time. In its basis there is absolutely new ideological standard for Ukraine. It is the Conference of “launchers” and business-consultants but not of vendors and software developers. Significant part of event content is built on the principle of realized projects presentation.
The work was structured into 3 subject sectors. Launch consultants spoke about their experience of CRM launching in retail, finance, insurance and telecommunication business. Attention! Sectors are working concurrently.

10:20-11:00	Vladimir Dimitroff, Prism Consulting “Real look at a client: segmentation’s advantages and disadvantages” (UK)
11:00-11:40	Valentin Kalashnik, OS-Direct “Capitalization of trust” (Ukraine)
	Retail Sector, Hall 2	Telecommunication and IT Sector, Hall 3
12:00-12:40	Tatyana Tikhomirova, TEDDY-club “Retail business and loyalty programs: the practices of independent decisions” (Ukraine)	Konstantin Torhov, "Integration of CRM and Call-Centre in telecommunication sphere” (Ukraine)
12:40-13:20	Andrey Bezgubenko, “е-consulting”, "When client leaves to competitor" (Ukraine)	Vadim Dozorcev, Berner&Stafford “CRM in IT-business.Opportunities of inceasing sellings” (Russia)
13:20-14:00	Vadim Dozorcev, Berner&Stafford “CRM – millions of missed opportunities” (Russia)	Dmitriy Baryshev, Front Range Solutions “Implantation of IP Contavt Centre in the subdivision of the “S7 Group” (air company)” (Russia)
15:00-15:20	Alexey Kapusta, Standard “CRM – in simple words about complicated issue. The presentation of Jill Dishe book “CRM-navigator. Study book about relationship with clients” (Ukraine)	Nazar Grynyk, “Mobye”, “Mobile phone vs TV. What will win?” (Ukraine)
15:20-15:40	Vadim Zaborskiy, Front Range Solution “Implantation of CRMdecision GoldMine in the client’s department in the company “Gromophone’” (Russian Radio)” (Russia)
15:40-16:00		Andrzej Jasieniecki, MCI “Telecommunication-Media-Technology (TMT): all-global tendencies – where to invest?” (Poland)
16:00-16:20	Nikolay Bulava, ProFIX “The launching of CRM in service-distributive business” (Ukraine)	Vadim Lakiza, IDM & Andrew Shipitkov, Microsoft "The premiere of Microsoft Dynamics CRM 3.0" (Ukraine)
16:40-17:20	Irina Sinitsina, Sputnik Labs “How does CRM help in the battle for the client?” (Russia)
17:20-17:40	Vadim Lakiza, IDM "The Myths about CRM: when do IT damage the business" (Ukraine)
17:40-18:00	Olga Rubtsova, Sputnik Labs “The practice of CRM launching in retail segment by the examples of Impex-bank and pharmaceutical company Actavis” (Russia)

Hall 3  from 12:00 till 14:00

ROUND TABLE “Call-centre: outsourcing or private-owned”

Questions for discussion:

• When is it better to have private call-centre?
• Why do many companies don’t want to establish own call-centres?
• Commercial secret – if private call centre can be a guarantee.
• Charges on telecommunication services – if there is a dependence between price and reliability?
• Call-centre personnel training – if there is scope effect?
• Call-centre effectiveness – how to measure?

28 OF APRIL

Зал 1  с 10:00 до 19:00

CONFERENCE “MAIL ORDER IN UKRAINE: ON A THRESHOLD OF EXPLOSION”

Conference is dedicated to actively developing industry in Ukraine – distance trade. The questions concerning databases, e-commerce, mechanisms of mail consignation, law industry regulation and perspectives of market development will be discussed. The Conference is interesting not only for market operators but also for investors which will be able to find out more about perspective, high-profitable market and make right decisions on starting the distance trade business.

10:20-11:00	Valentin Kalashnik, OS-Direct "One year instead of two. The scope of direct marketing and distance trade markets in Ukraine” (Ukraine)
11:00-11:40	Robert Staphl, GHP Direct "Polish miracle of direct mail" (Poland)
12:00-12:40	Vadim Dozorcev, Berner&Stafford “The particularities of CRM launching for increase of B2B printed editions and catalogues distribution effectiveness” (Russia)
12:40-13:00	Anastasia Solyanik, Private-bank "Goods and services through the cash terminals” (Ukraine)
13:00-13:20	Anna Ogrenchuk, Aries “The particularities of catalog and TV-shop sales according to new Unkrainian Law Redaction “About customers protection from 01.12.05” (Ukraine)
13:20-14:00	Elena Levchenko, Beeper "The TOP Catalogue: full cycle experiment" (Ukraine)
15:00-15:40	Petr Ruzhyckiy, Ukrainian Post (Ukraine) Topic is being specified
15:40-16:00	Alexandr Ivanov, “Ivanov & Ivanov direct”, “Primary experience in Ukraine: advantages and disadvantages” (Russia)
16:40-17:20	Andrzej Jasieniecki, MCI "Experience of e-commerce in Poland: investor’s look” (Poland)
17:20-18:00	Elena Chaika, Bambook.com “Internet trade. Ukrainian realities on Bambook.com” (Ukraine)

Hall 2 from 10:00 till 18:00

CRM-CONFERENCE: “ALIVE CASES OF CRM AND CALL-CENTERS – SOLUTIONS” DAY 2

Conditions of participation in Business-Forum “Direct marketing Days in Ukraine 2006”

About discounts:

Call to: +38 044 4927042, mail to: org@dmdays.com.ua

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