Program | 7:00-9:00 | Welcome party (hotel «Russia», hall of the restaurant «Venice») is remarkable possibility of informal intercourse on the eve of the DM Days. We wait you! |
| 09:00-09:45 | Registration of participants | | 09:45-10:10 | Opening Ceremony of the International Business Forum «Direct Marketing Days in Ukraine 2007», Hall 1 | | 10:10-10:30 | Drayton Bird, “Drayton Bird Associates” (Great Britain), «A true CRM – is a client-oriented marketing», HALL 1 | | 10:30-10:40 | Coffee-break |
CONFERENCE "DIRECT MARKETING: TOOLS AND TECHNOLOGIES" HALL 2| 10:40-11:10 | Lyudmila Datsenko, Managing Director, ROI Communications (Ukraine). «If you managed to build relations with your customer – then you are a rich person». | | 11:10-11:30 | Liliya Gorelaya, Head of “OS-Direct” DM Agency (Ukraine) | | 11:30-11:50 | Mikhail Myalitsin, Deputy Director of Sales and Marketing Department, “Beta Group”(Russia) «DM fairy tales» | | 11:50-12:10 | Alexander Ivanov, President of the National Distance Trade Association (Russia) «How to write a letter?» | | 12:10-12:30 | Valentin Kalashnik, Director, “OS-Direct” Marketing Group (Ukraine) «Databases in DM» | | 12:30-12:50 | Xavier Lopez, Marketing Department, Head of Network Support and Direct Marketing, UkrSibbank JSIB (Ukraine) “Direct marketing practice in France” | | 12:50-1:10 | Sergey Chernyavskiy, Sales and Marketing Director, «Gazeta po-Kievski», (Ukraine) «Peculiarities of in-house courier delivery in a newspaper» | | 1:10-2:00 | | 2:00-2:15 | Coffee-break | | 2:15-3:15 | | 3:15-4:15 | Lunch | | 4:15-4:35 | Dvoretskaya Anna, Ybragymova Julia «Cosmo Lady magazine» (Ukraine) «Every magazine has own reader. Look to him in eyes!» | | 4:35-5:05 | Valeriy Kureyko, General Director, Publicity Creating, (Ukraine) «Direct Marketing in PR, case "The Fifteenth Stone"» | | 5:05-5:30 | Oleg Khaev, President of the Russian Direct Marketing Association, «Review of DM market in Russia» | | 5:30-6:00 | Denis Stepura, Project Manager “trainings.ua”, (Ukraine) «MyMoney.org: A fresh point of view of the youth at direct marketing tasks» |
THE FINAL OF THE CONTEST "DIRECT HIT 2007", HALL 1| 10:40 - 2:00 | 1-11 project-finalist | | 2:00 - 2:15 | Coffee-break | | 2:15 - 2:30 | Aleksey Furman, Chief Editor of the Internet-portal “Reklamaster” «Status of the journalists’ contest for the best article about DM 2007» | | 2:30 - 3:15 | 12-14 project-finalist | | 3:15 - 4:15 | Lunch | | 4:15 - 6:00 | 15-21 project-finalist | | 6:00 - 7:30 | Work of the Jury |
CRM-CONFERENCE "LIVE CASES OF CRM & Call-CENTER-SOLUTIONS", HALL 3| 11:40 - 11:00 | Maksim Plakhtiy, Project Manager. CRM.com.ua (Ukraine), «Practice of CRM use in banking» | | 11:20 - 11:30 | Andrey Pavlov, Managing Partner «FB Consult», Moscow (Russia). «Levels of CRM maturity. Lessons of Russian banks» | | 11:30 - 12:00 | Marya Kolchina, «Berner&Stafford» (Russia) «CRM Introduction in the service B2B: road card» | | 12:00 - 12:20 | Svetlana Chubakha, Business Development Director, Terrasoft (Ukraine), «Prepared CRM-models for vertical business-lines» | | 12:20 - 12:40 | Nikolay Latushkin, Institute Of Internet Business Relation (Ukraine) “Virtual associations of users” | | 12:40 - 1:10 | Andrey Kuzin, Director of Consulting Department, “Sputnik Labs” Company (Russia), «Effectiveness increase in work of front-office services on the basis of integration of the Contact-center and CRM system» | | 1:10 - 2:00 | | 2:00 - 2:15 | Coffee-break | | 2:15 - 2:45 | Oleg Kiyashko, «Arterium» Corporation. «We choose, we are chosen … A business client-oriented is the basic requirement of modern business-strategies» | | 2:45 - 3:15 | Leonid Lavrentiev, General Director of NKT Company (Russia), «Loyal programs for banks» | | 3:15 - 4:15 | Lunch | | 4:45 - 5:10 | Oksana Omelchuk, Head of “Marketing Lab®, «Control and improvement of the front-office work as the guarantee of CRM effectiveness» | | 5:15 - 5:35 | Tatyana Monaeva, Project Manager, International Forum "A loyal customer: where is his push-button?" | | 5:35 - 6:00 | Nataliya Shimanovich, Nikolay Yakimenko, Ukrainian Marketing Club, «Client-orientation as a basis of professional association» |
| 19:00 - 22:00 | GALA-PATY - AWARDING OF THE WINNERS OF "DIRECT HIT" - "PARADE OF BOOMERANGS" | | 22:00 | Going back to the Hotel "Rus" |
HALL 4 - EXHIBITION "DIRECT MARKETING AND ITS CONSTITUENTS" (10:00 am - 6:00 pm)09:00-10:00 | Registration of participants |
CONFERENCE "DIRECT MARKETING: TOOLS AND TECHNOLOGIES" HALL 2| 10:00 - 10:30 | Alistair Tempest, General Director, European Federation of Direct and Interactive Marketing (FEDMA), «Media is changing, consumer is changing – but the regulator isn’t changing» | | 10:30 - 10:50 | Ekaterina Zadorozhnaya, The law firm “Aries” (Ukraine) “Legality of receipt and use of personal data – typical mistakes. Perspectives of changes in legislation” | | | 10:50 - 11:20 | Taras Kopytko, President of the Ukrainian Direct Marketing Association, «What % creative will “add a pepper” to direct marketing. How to expect, estimate and win» | | 11:20 - 11:35 | Coffee-break | | 11:35 - 12:20 | Pavel Dedkov, Creative Director, Talan Proximity, (Ukraine) «30 DM ideas from “Proximity Worldwide” | | | 12:20 - 1:05 | Marta Caricato, Partner, Drayton Bird Associates, (Great Britain) «45 minutes of virtual checking of the health of Your company» | | 1:05 - 1:35 | Sergey Denisyuk, Account Director, «Ksan», Internet laboratory (Russia) «Viral marketing as establishment of the confiding personal relationships with an user from his wish and permission» | | 1:35 - 2:00 | Aleksey Vinogradov, Ph.D., Associate Professor of Business Administration Department, International Management Institute, Partner of Netton CG, (Ukraine) «Mobile marketing «without fanaticism» | | 2:00 - 3:00 | Lunch | | 3:00 - 3:30 | Andre Lutz, Director of International Business Development, Defacto marketing GmbH, (Germany) «Dialogue-marketing as a tool for brand management» by the examples of the companies Audi, BMW, Mercedes | | 3:30 - 4:00 | Mariya Efimova, Project Manager «Reklamaster group» (Ukraine) «Peculiarities of development of WEB-projects as DM tool» | | 4:00 - 4:30 | Evgeniy Ruban, VAS Sales Expert, Global Message Services Ukraine, «Mobile marketing – interactivity, intelligence» | | 4:30 - 5:00 | Sergey Gryaznov, Development Director, “Moby Service” Ltd., an official dealer of “ZANZARA” Company, «Histories of success» and examples of the SMS technologies use by DM Companies. Construction on the base of SMS communications of Loyalty Programs» | | 5:00 - 5:15 | Coffee-break | | 5:15 - 5:35 | Steve Daimann, Manager for Export to Russia, Océ Technologies b.v. (Holland) «Digital printing confidentiality in Direct Marketing» |
CONFERENCE "MAIL ORDER IN UKRAINE", HALL 1| 10:00 - 10:05 | Opening of the conference | | 10:05 - 10:20 | Valentin Kalashnik, “OS-Direct” Marketing Group (Ukraine) «Markets of direct marketing and distance trade – Ukrainian tendencies of 2006-2007» | | 10:20 - 10:40 | Ukrainian State Post Operator “Ukrpochta”, «Services for distance trade companies» | | 10:40 - 11:20 | | 11:20 - 11:35 | Coffee-break | | 11:35 - 12:15 | Juraj Šebo, President, Slovak Association of Distance Trade, «Slovakia, access to the market of Eastern Europe» | | 12:15 - 12:45 | Alexander Ivanov, President of the National Distance Trade Association (Russia) «East Europe is operative space for development of business» | | 12:45 - 1:15 | PostEurop, Aurélie Valtat, Communication Manager at PostEurop Headquarters, «Vision, mission, strategy, structure and activity of PostEurop in relation to the postal industry with a special focus on direct marketing» | | 1:15 - 2:00 | | 2:00 - 3:40 | Lunch | | 3:00 - 3:40 | Aad Weening, Weening & Partners bvba (Belgium) «Tendencies of distance trade» | | 3:40 - 4:20 | Malyarenko Oksana, chief of marketing department, Publishing House "Galitskie Kontrakty", «Low-budget advancement of subscription edition. New ideas of the mail order in the B2B sector» | | 4:20 - 5:00 | PostEurop, John Wennekes, Senior Consultant for the International Relations Department of Royal TNT Post, the Dutch postal operator and Chairman of PostEurop's Customer Relations Working Group «Methods of PostEurop which stimulate its members to improve the relations with clients» | | 5:00 - 5:15 | Coffee-break | | 5:00 - 5:15 | Katherina Malandyna, OS-Direct (Ukraine) «Services OS-Direct for the companies of catalogue trade, which enter in the Ukraine market» |
CRM-CONFERENCE "LIVE CASES OF CRM & Call-CENTER-SOLUTIONS", HALL 3| 10:00 - 10:20 | Vyacheslav Ilichev, Head of the Business Center of CRM Solutions, “Parus” Corporation, «Human factor as a component of CRM success» | | 10:20 - 10:40 | Vache Davtyan, President «Promkabel-Electrica» Company (Ukraine) «Client or Buyer? How to draw Client and reject Buyer?» | | 10:40 - 11:00 | Igor Filippenko, Deputy Chairman for Development, the Stock Insurance Company «INGO Ukraine». «CRM in insurance. Implementation of CRM system: notes of a traveller» | | 11:00 - 11:20 | Sergey Savateev, Business-consultant Techexpert (Ukraine) «Introduction of CRM-approach. Evolution of scale of project on examples» | | 11:20 - 11:35 | Coffee-break | | 11:35 - 12:05 | Andrey Maksimov, Partner of the Group of companies “Prospects” (Russia, Latvia, Ukraine) «Surprises of Pareto rules» | | 12:05 - 12:30 | Liliya Gorelaya, Head of “OS-Direct” DM Agency, «A call-center. Customer, contractor and stereotypes preventing from their fruitful work» | | 12:30 - 1:00 | Nataliya Izmailova, Head of the Contact Center, UkrSibbank (Ukraine), Lyudmila Burakova, “Incom” Corporation (Ukraine). «How to build an efficient Contact center. By the example of the project of building of UkrSibbank contact-center» | | 1:00 - 2:00 | | 2:00 - 3:00 | Lunch | | 3:00 - 3:30 | Oleg Chornobrivtsev, General Director, Adelina (Ukraine), «Call-action or how to return the money. Use of DM-technologies in work with debtors» | | 3:30 - 4:00 | Denis Lyubiviy, General Director, Contactis (Ukraine). Sales & CRM outsourcing in Ukraine for the company “Nordic Incoming“ (Norway) | | 4:00 - 4:30 | Sergey Tkachev, Beeper (Ukraine) | | 4:30 - 5:00 | Alina Frolova, General Director, R.A.M. | | 5:00 - 5:15 | Coffee-break | | 5:15 - 5:35 | Fedor Skripka, Marketing and Sales Director of CRM solutions Division, “ProFiks” Company (Ukraine). «Methodology of CRM modeling» |
| 5:55 - 6:00 | Closing of the International Business Forum «Direct Marketing Days in Ukraine 2007» |
HALL 4 - EXHIBITION "DIRECT MARKETING AND ITS CONSTITUENTS" (10:00 am - 6:00 pm)Drayton Bird’s master-class "Ideal Sales: Magic of direct and electronic marketing"| 09:00 - 10:00 | Registration of participants | | 10:00 - 11:45 | The role of direct and digital marketing – and how it works | | 11:45 - 12:00 | Coffee-break | | 12:00 - 2:00 | The Three Benefits – Examples analysed - Layout: what works and what doesn’t | | 2:00 - 3:00 | Lunch | | 3:00 - 4:30 | Briefing for success- the creative process | | 4:30 - 4:45 | Coffee-break | | 4:45 - 5:00 | Incentives; formula for success; common questions answered |
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