Open International Competition for best DM-project Direct Hit was organized by DM-agency OS-Direct and company «Euroindex». The aim - is to attract attention of clients and customers of direct marketing services to the authors of the innovation projects; encouragement of the creative approach in communication; development of the direct marketing industry. The rules of carrying out the competition confirm The Trustee Council. For all the participants of the Competition the equal rights and conditions are guaranteed. For participation in competition for the best DM-project Direct Hit it is necessary to provide original DM-project. Projects presented on the competition are considered twice. Preliminary mark by 5-ball scale is carried out distantly by Jury members in five nominations in the period from 01.05.2007 till 20.05.2007. According to the summary results, which would be deduced under the control of the independent observer’s commission, the participants of the final are defined. Competitive works are estimated in following nominations:Direct mail Â2Â Direct mail Â2Ñ Telemarketing DM with the use of interactive channels (web, sms, å-mail, iVR, DRTV) Distance sale Complex DM-projects DM in complex advertising campaigns
21 projects with the highest mark submit for public protection within the limits of International Business Forum DM Days in Ukraine. In April, after the presentation of projects by their developers, the Jury brings final results, defining the winner. The Jury opinion cannot be challenged. By simple majority between the projects that have won the first place in their nominations, the Jury chose the best. Its author gets the title «Grand-prix of open international Competition Direct Hit 2006» and is invited to the Jury membership of the competition Direct Hit 2007. Authors of the other projects, who have won the first place in each of basic nominations, are awarded by «Black Belt in Direct Marketing». Authors of the projects, who have won the second and the third places in the nominations are awarded by corresponding Diplomas of open international competition Direct Hit 2007. By the joint decision of the Jury competitive works can be awarded by special diplomas, and one project can receive several diplomas. To estimate works, presented to the public defense, also can the participators of Conference DMIT Diploma and title «Prize of spectator sympathies of the competition Direct Hit 2007» will get the project that got the highest mark of listeners of the conference DMIT. Any of final works can be awarded by optional Diplomas:For originality For the best loyalty program For the best law budget campaign For the best advertising letter text For the best design and polygraphs
For the best design and polygraphs Results of the Competition Direct Hit 2007 will be announced in official press-realizes, catalogue of DM Days in Ukraine 2007, and also on our site www.dmdays.com.ua | 
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